TRAINING & SUPPORT

At Merle Norman Cosmetics, we are deeply committed to offering the most extensive support system in retail cosmetics. After over 85 years in business, we know that our Franchise Owners wear many hats, so we make it our business to help you implement marketing strategies and advertise your Franchise.

WE OFFER 60% ADVERTISING CO-OP REIMBURSEMENT

We offer a generous and unmatched advertising program that pays 60% of your media costs and postage (on approved advertising programs) to help you market your Franchise. Rules apply.

FREE ADVERTISING & PR EXPOSURE

National advertising in top women’s fashion magazines.

PR support in national broadcast, print and online mediums.

Social media campaigns (Facebook, Instagram, Twitter, YouTube and Pinterest).

Listing in our online Franchise Locator directory.

FREE MARKETING MATERIALS

Professionally produced TV commercials.

Pre-designed marketing materials including: online and print postcards, brochures/newsletters, social media images, radio scripts, newspaper ads, merchandising display idea, press releases, Constant Contact email blasts, and more!

FREE PRODUCTS FOR DEMONSTRATION

About 85 years ago, Merle Norman founded the company on the belief that customers will buy cosmetics if they receive a free product demonstration and makeover. We still feel that way today. That’s why we provide free products (conditions apply) to use on your customers during beauty consultations and makeovers.

ONGOING TRAINING

To help you continue building your business, we have ongoing training and development to teach you about the latest makeup tips, skin care ingredients, beauty products, bridal makeup techniques, and how to turn your demonstrations into profitable sales. We also provide effective business-building ideas to help you market your Franchise on a local level.